Content Strategy Forum Conference 2014 Frankfurt, 1-3 July

Speaker

Thorsten Scherer

Matthias is head of sales marketing and online marketing at MLP Finanzdienstleistungen AG. The area of responsibility covers, in addition to the group's online marketing, the sales marketing including media management and sponsorship.

Since the foundation of the Web Excellence Forum 2005, he committed himself for the independent evaluation of quality, performance and value proposition of digital corporate communications, in particular corporate websites and social media activities. Since 2008, he is Co-Chairman of the WebXF eV.

Talk

From benchmark to action - Measuring "Web Excellence"