Theresa Grotendorst is a content management consultant based in Hamburg with keen interest in making content mobile-ready, dynamic and smart, working towards a better content experience. With a professional background in technical communication and information management Theresa has always been working on the intersection of technology and human experience, helping to bridge technical, corporate and user requirements. Her work in the field of content management includes strategy development, design and implementation. Previously, she worked as an IT consultant for Gruner + Jahr specialized in content management systems and optimization of editorial processes and workflowsfor clients such as Stern, GEO, Brigitte etc. Theresa is passionate about content strategy and digital transformation especially how technology is affecting and changing society, business and journalism.
The future is now - Content Strategy for Smart Content