Tapio is a man of many tastes. The Finland-born boutique agency founder loves the Web in all its randomness, calls himself a “pre-mature adopter of all things digital” and loves his football club almost as much as his wife and kids. More importantly for CSF 2014, he is the co-author of a best-selling O’Reilly book on “PR in the Social Web” and a communications consultant with a focus on innovation topics. The web magazine he will talk about was nominated for the German Online Communications Award in 2013.
We've spent the budget, now what? - Learnings from a B2B-focused web magazine that came to a grinding halt