Content Strategy Forum Conference 2014 Frankfurt, 1-3 July


Michael Schmidtke

Michael is responsible for the global online presence of the Bosch group. In this position he has been driving the strategic development of corporate storytelling, the global digital footprint from to the Bosch Intranet, as well as the Bosch social media activities since 2010. Before, Michael Schmidtke was Director Communications for Bosch Power Tools worldwide and has held several assignments with communication consulting firms in the areas of financial, change and technology communications.



Game Change - Corporate Storytelling and Content Strategy Learnings at Bosch