Content Strategy Forum Conference 2014 Frankfurt, 1-3 July


Michael Andrews

Michael Andrews is an independent content strategist based in Rome.He previously was senior manager for content strategy at Sapient.Over his 25-year career, he has worked as an information architect, user experience designer, IT industry analyst, and online information researcher.He holds an MSc in human centred computing from the University of Sussex. He blogs at



Beyond Targeting: Understanding Content Attractors To Improve Content Relevance