Content Strategy Forum Conference 2014 Frankfurt, 1-3 July


Jörg Blumtritt

Joerg Blumtritt is founder and CEO of Datarella, a computational social science start-up, delivering mobile analytics, self-tracking solutions, and data science consulting.

After having graduated in statistics and political sciences with a thesis on machine learning, he started working as a researcher in behavioural sciences, focused on nonverbal communication. Projects had been funded by EU commission, German federal government and the Max-Planck-Society. He subsequently ran marketing and research teams for TV-networks ProSiebenSat.1, RTL II and magazine publisher Hubert Burda Media, introducing new qualitative methods like Netnography (< interNET ethNOGRAPHY) into media research. As European Operations Officer at Tremor Media, Joerg was in charge of building this New York based video ad-network’s European enterprises. Recently he had been working as managing director of MediaCom Germany.

He is founder and chairman of the German Social Media Association (AG Social Media) and is co-author of the Slow Media Manifesto. Joerg blogs about Media at, about Big Data and the future of social research at, and about The Quantified Self at



Data driven storytelling: from facts to narratives