Content Strategy Forum Conference 2014 Frankfurt, 1-3 July


Inga Batur

I have combined years of experience in Public Relations with my love of Digital, Social Media and especially Content Marketing. I am excited to be able to do it all at my work. I am a part of the Department for Managing Digital Presence and Social Media of the leading Insurance company in Slovenia and one of the leading groups in South-East Europe. My work is mainly aboutcoordinating our Social Media presence and creating appealing, interesting and valuable content that our customers can trust. Because I just can’t get enough of it I also run a blog in my free time, which allows me to stay on top of the changes happening in this field as well as affording me a better understanding of the whole online process.



How to spice up a traditional brand with content marketing