Content Strategy Forum Conference 2014 Frankfurt, 1-3 July


Ansgar Zerfass

University Leipzig

Ansgar Zerfass is professor of communication management at the University of Leipzig and vice dean of the school for social sciences. Prior to taking up this position in 2006, he worked in management positions at various companies and institutions, and was a honorary lecturer at the University of Erlangen-Nuremberg, Germany, as well as a visiting professor at Hong Kong Baptist University and Bournemouth University. In 2013 Ansgar Zerfass was appointed adjunct professor for communication and leadership at BI Norwegian Business School in Oslo, the largest business school in Europe.

Ansgar Zerfass is author and editor of numerous publications including the “Handbook of Corporate Communication” and "Handbook of Online PR" (in German) and "Routledge Handbook of Strategic Communication" (forthcoming), and the European Communication Monitor, the largest transnational survey on strategic communication worldwide with more than 2,700 professionals from 43 countries in 2013.



Challenges for Corporate Communications in the Digital Age