Content Strategy Forum Conference 2014 Frankfurt, 1-3 July


Alenka Bester

Following eight years of experience in tourism and hospitality business with the focus on public relations, marketing and event management I found my new calling in digital communications. Starting from social media I soon ventured into the vast and ever-changing world of digital media, online community development and content marketing. My current biggest challenge is to bring the digital presence of the largest and oldest Slovenian insurance company to a higher level, with the goal of setting up an across-the-board cooperation of teams bringing together the knowledge and expertise to create better content for our customers and online communities.



How to spice up a traditional brand with content marketing