Content Strategy Forum Conference 2014 Frankfurt, 1-3 July


Alyssa Jade McDonald-Baertl

Courage Vs Certainty, how compassion means more than perfection. Lessons from a chocolate company.

Lyss looks from her family roots of social enterprise in Papua New Guinea to her current chocolate company in Ecuador and explains how vulnerability is the most important tool in business today. Courage to be what we are, as a social entreprenuer, founder, start up, leader vs the Certainty-speak of commercial companies. She will touch on compassion vs perfection, connection vs isolation, and drawing from the academic vulnerability studies from Dr Brene Brown, make the parallels to what that means to companies and communication today.


Alyssa Jade McDonald-Baertl, BLYSS Chocolate