Content Strategy Forum Conference 2014 Frankfurt, 1-3 July


Patrick Loechle

From fiction into fact

BMW i has landed. After the start of communication nearly three years ago, the first cars were finally delivered in January 2014.

The challenge: To fill such a long period with relevant content and build a landing platform for BMW i. Dorten brought the vision of electromobility from science fiction into reality.


Patrick Loechle, Dorten